Timberland Launches World Wide Web
The Timberland Company, one of the world’s leading manufacturers of outdoor footwear and apparel, recently launched http://www.timberland.com, the company’s first website.
Designed to offer consumers the flexibility to go online and their outdoor footwear and clothing needs, the site also provides useful information to help consumers determine the appropriate equipment for many outdoor activities. At the site, consumers will find basic information about Timberland (R) technology and craftsmanship, as well as maintenance instructions. They can also locate the nearest Timberland retail store.
The information on the site is organized according to “Boots, Brand, Beliefs”. – an easy navigation tool to focus research on particular areas of interest: Timberland history of the company; Products or activities of social enterprise. In the “Boot” section, readers can learn more about the company – its history, its founders and important milestones. The “Brand” section highlights the wide range of Timberland products, organized by footwear (men, women and children); Clothes and accessories. timberland boots uk,The information in this section details each product: materials, construction, maintenance and intended end use. In addition, consumers can also get information about current marketing and promotion campaigns. The “Believe” section focuses on Timberland’s overall commitment to social responsibility and explains the programs and partnerships that are integral to Timberland’s corporate culture and products.
According to Greg VanWormer, senior vice president of marketing and licensing for Timberland, “With about 30 million Americans using the World Wide Web as an information resource, we wanted to be able to offer these Timberland (R) products and programs We view the site as an important part of our marketing and communications efforts to increase consumer awareness and interest in our Brand and encourage consumers to look for our products at retail. timberland boots shop,
Timberland created and launched the site with the Silicon Valley office of CKS Partners, part of the CKS group.white timberland boots,
The Timberland Company, headquartered in Stratham, New Hampshire, designs, manufactures, markets, distributes and sells high-quality footwear, apparel and accessories for men, women and children. Timberland products are sold in more than 60 countries around the world through specialized and better quality stores in addition to their own retail outlets. Timberland’s Class A common shares are publicly traded on the New York Stock Exchange under the symbol TBL.timberland white and gold,
CKS Partners is part of the CKS Group (Nasdaq: CKSG), based in Cupertino, California. The company specializes in offering a wide range of integrated marketing communications services and technology solutions that help companies market their products, services and messages. CKS Group’s integrated marketing communications services include strategic positioning of companies and products, corporate identity and product brand, new media, systems integration, environmental design, packaging, collateral systems , Advertising, direct mail, consumer promotions, commercial promotions and media placement services. CKS Group is a provider of integrated marketing communications programs that use advanced technology and new media solutionstimberland three eye boat shoes,what CKS Group defines as media that deliver content to end users in digital form, including the World Wide Web, the Internet, CD-ROMs, laptop presentations and interactive kiosks. The CKS Group has offices in Silicon Valley, California; San Francisco, California; Portland, Oregon; New York, N.Y .; Washington DC; Atlanta, Ga .; Raleigh, N.C.; Greenwich, Connecticut; Hamburg, Germany; Munich, Germany and Vienna, Austria. The Company is located on the World Wide Web